Danish design. Created through experience. Developed for real life.

From Sewing Machine to DOGSOME

Behind DOGSOME is Lonni Libenholt.

The interest in sewing, shaping and creating clothing has been there for many years, and the first dog-training jackets were actually sewn by Lonni herself.

The starting point was simple: she missed clothing where the features were in the right places, the fit worked, and the details made sense when she was in the middle of training or active outdoors.

That was the beginning of DOGSOME.

Today, the clothing is sewn by our manufacturers, but the ideas, design and development are still our own.

We Design Everything Ourselves – Down to the Last Detail

At DOGSOME, we don’t have a large external design team.

We handle the development ourselves.

Fit. Pockets. Zips. Positioning. Colours. Reflective details. Materials. Features. The small details that may not look like much—but make a difference when the clothing is put to use.

We also develop a large proportion of our fabrics and have them produced to our own specifications. So we don’t simply take a standard fabric off the shelf and put DOGSOME on it.

We work with, among other things, structure, weight, stretch, comfort, functionality and colour, so the material is suited to the product we want to create.

For us, a good product begins long before it is sewn.

Designed together with the people who use it

Some of our best ideas don’t come from a meeting room.

They come from you.

From the dog handler at the training ground. From the outdoor enthusiast. From our training partners. From the many people we meet at trade fairs, trials, competitions and events.

A pocket that could be better positioned.
A detail that is missing.
A request for a particular fit.
A new colour.
A feature that could make training a little easier.

We listen – and we take your experiences on board when developing the next product.

A direct line from you to the people who design the clothing

That is one of the things that makes DOGSOME special.

When you contact us, meet us at a stand or visit us, there are not many steps between you and the people behind the products.

At DOGSOME, the route is short from idea to product – and from customer to decision.

This means we can quickly listen, learn, adapt and develop.

And that is how we want to continue running DOGSOME.

Clothing should work in real life

We do not believe in details for the sake of details.

A pocket should be where you need it.
A fabric should perform when the body moves.
A jacket should be comfortable to wear.
A pair of trousers should be able to keep up with you.
And the clothing should also have a design you want to wear.

That’s why DOGSOME is all about the balance between:

Function · Quality · Comfort · Design

Clothing made to be worn.