{"id":16594,"date":"2023-03-04T12:46:51","date_gmt":"2023-03-04T11:46:51","guid":{"rendered":"https:\/\/dogsomev2.qki.dk\/about-us\/"},"modified":"2026-09-09T08:26:44","modified_gmt":"2026-09-09T06:26:44","slug":"about-us","status":"publish","type":"page","link":"https:\/\/dogsomev2.qki.dk\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\n

Danish design. Created through experience. Developed for real life.<\/h1>\n\n\n\n
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DOGSOME is a Danish outdoor brand created for people who actively enjoy nature \u2013 and expect more from their clothing than just great design.<\/p>\n\n\n\n

We develop functional outdoor and dog-training clothing, focusing on fit, comfort, quality and thoughtfully designed details<\/strong>.<\/p>\n\n\n\n

But DOGSOME did not begin at a large design table.<\/p>\n\n\n\n

It began at a sewing machine.<\/strong><\/p>\n<\/div>\n\n\n\n

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From Sewing Machine to DOGSOME<\/strong><\/h3>\n\n\n\n

Behind DOGSOME is Lonni Libenholt<\/strong>.<\/p>\n\n\n\n

The interest in sewing, shaping and creating clothing has been there for many years, and the first dog-training jackets were actually sewn by Lonni herself.<\/p>\n\n\n\n

The starting point was simple: she missed clothing where the features were in the right places, the fit worked, and the details made sense when she was in the middle of training or active outdoors.<\/p>\n\n\n\n

That was the beginning of DOGSOME.<\/p>\n\n\n\n

Today, the clothing is sewn by our manufacturers, but the ideas, design and development are still our own.<\/p>\n<\/div>\n\n\n\n

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We Design Everything Ourselves \u2013 Down to the Last Detail<\/strong><\/h3>\n\n\n\n

At DOGSOME, we don\u2019t have a large external design team.<\/p>\n\n\n\n

We handle the development ourselves.<\/strong><\/p>\n\n\n\n

Fit. Pockets. Zips. Positioning. Colours. Reflective details. Materials. Features. The small details that may not look like much\u2014but make a difference when the clothing is put to use.<\/p>\n\n\n\n

We also develop a large proportion of our fabrics and have them produced to our own specifications. So we don\u2019t simply take a standard fabric off the shelf and put DOGSOME on it.<\/p>\n\n\n\n

We work with, among other things, structure, weight, stretch, comfort, functionality and colour<\/strong>, so the material is suited to the product we want to create.<\/p>\n\n\n\n

For us, a good product begins long before it is sewn.<\/strong><\/p>\n<\/div>\n\n\n\n

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Designed together with the people who use it<\/strong><\/h3>\n\n\n\n

Some of our best ideas don\u2019t come from a meeting room.<\/p>\n\n\n\n

They come from you.<\/p>\n\n\n\n

From the dog handler at the training ground. From the outdoor enthusiast. From our training partners. From the many people we meet at trade fairs, trials, competitions and events.<\/p>\n\n\n\n

A pocket that could be better positioned.
A detail that is missing.
A request for a particular fit.
A new colour.
A feature that could make training a little easier.<\/p>\n\n\n\n

We listen \u2013 and we take your experiences on board when developing the next product.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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A direct line from you to the people who design the clothing<\/strong><\/h3>\n\n\n\n

That is one of the things that makes DOGSOME special.<\/p>\n\n\n\n

When you contact us, meet us at a stand or visit us, there are not many steps between you and the people behind the products.<\/p>\n\n\n\n

At DOGSOME, the route is short from idea to product \u2013 and from customer to decision<\/strong>.<\/p>\n\n\n\n

This means we can quickly listen, learn, adapt and develop.<\/p>\n\n\n\n

And that is how we want to continue running DOGSOME.<\/p>\n\n\n\n

Clothing should work in real life<\/strong><\/h3>\n\n\n\n

We do not believe in details for the sake of details.<\/p>\n\n\n\n

A pocket should be where you need it.
A fabric should perform when the body moves.
A jacket should be comfortable to wear.
A pair of trousers should be able to keep up with you.
And the clothing should also have a design you want to wear.<\/p>\n\n\n\n

That\u2019s why DOGSOME is all about the balance between:<\/p>\n\n\n\n

Function \u00b7 Quality \u00b7 Comfort \u00b7 Design<\/strong><\/p>\n\n\n\n

Clothing made to be worn.<\/p>\n<\/div>\n\n\n\n

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Our vision<\/strong><\/h2>\n\n\n\n

We want to create well-designed, functional, high-quality outdoor clothing at a fair price<\/strong>.<\/p>\n\n\n\n

Products made with quality materials, designed to last and featuring functions that make sense.<\/p>\n\n\n\n

We will continue to stay curious. Listen to our customers. Develop our materials. Improve our products.<\/p>\n\n\n\n

Because nature never stands still.<\/p>\n\n\n\n

And neither does DOGSOME.<\/strong><\/p>\n\n\n\n

GRAB the moment.<\/strong><\/h3>\n\n\n\n
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Lonni Libenholt<\/strong><\/h3>\n\n\n\n

Founder \u00b7 Owner \u00b7 CEO \u00b7 Day-to-day contact<\/strong><\/p>\n\n\n\n

The founder behind DOGSOME and the driving force behind the brand\u2019s daily development.<\/p>\n\n\n\n

Lonni works on product development, design, materials, colours, partners, customers and day-to-day operations.<\/p>\n\n\n\n

Contact:<\/strong> Lonni is your primary contact at DOGSOME.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Dan Styver<\/strong><\/h3>\n\n\n\n

Design & Sales<\/strong><\/p>\n\n\n\n

Works on DOGSOME\u2019s visual identity and development, contributing to the brand\u2019s design, sales and continued development.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Karin Str\u00f8mholt Nielsen<\/strong><\/h3>\n\n\n\n

Bookkeeper \u00b7 Finance Manager<\/strong><\/p>\n\n\n\n

Oversees DOGSOME\u2019s finances and works with bookkeeping, financial matters and financial administration.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Danish design. Created through experience. Developed for real life. DOGSOME is a Danish outdoor brand created for people who actively enjoy nature \u2013 and expect more from their clothing than […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16594","page","type-page","status-publish","hentry"],"yoast_head":"\nAbout Us - dogsome.dk<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Us - dogsome.dk\" \/>\n<meta property=\"og:description\" content=\"Danish design. Created through experience. Developed for real life. 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